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For Early registration for the 22nd "AgroMashov" international conference and exhibition
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ITALY is The Guest of
Honor at AgroMashov
2012 Exhibition
VFF - International exhibition of the world's leading players in marketing of fresh agriculture produce
marchn 2012, Israel
The International Exhibition for marketing of fresh agriculture produce is scheduled to take place at the rendezvous point of Asia, Europe and Africa in Tel-Aviv. In its third year the VFF (Vegetables, Fruits, Flowers) is expected to double the number of presenting companies and visitors. This year the focus of the leading market players is in the areas of fresh produce taste and health qualities.
The rising life quality in Eastern Europe and the Far East opens new fascinating marketing windows and channels for growers and marketers of fresh produce worldwide. The third international exhibition for marketing of fresh produce - the VFF - is one of the pivotal international meetings in the world of dynamic trade. The exhibition's secret of success, among the presenters and visitors, lies in its location at the unique and exclusive meeting point of the three continents: Asia, Europe and Africa, converging in Israel into a major international exhibition of fresh agriculture produce (Israel Fairs & Conventions Center, Tel-Aviv,29 February - 1 March , 2012).
In the recent years we're witnessing dramatic changes in the nature and management of the fresh agriculture produce market, with new markets becoming opened to growers capable of early identification of these opportunities. The existing Western European market is supplemented by new Eastern markets that changed the rules of the game in the area of agriculture produce marketing. Following the rise in quality of life in Russia, Ukraine, Poland, India and China, Eastern Europe and Asia became important destinations in the marketing of agricultural goods. These developments were paralleled by a decrease in the purchasing power of Western Europe countries that were considered as major consumption players, forcing growers and marketers to acknowledge and accept the new rules of the game and major players in the dynamic market. All these new and old players would be our guests at the international VFF exhibition.
The strategic location of VFF Exhibition, connecting between the leading growers and exporters of fresh agricultural produce in the Mediterranean basin and Africa with buyers from Eastern and Western Europe is the secret of our success and the reason behind the impressive growth in the numbers of presenters and visitors expected to double itself this year. Likewise, the exhibition in Israel is easily accessible to the emerging Asian economies, whether as fresh agriculture produce and as consumers.
Additional important topics attracting the presenters and visitors of the current VFF international exhibition are taste and health. Modern consumer of fresh agricultural produce requires healthier and tastier products. These topics are also to stand at the center of the exhibition's central symposium.
Israel is a seasoned leader in the market of fresh agricultural produce. Israeli brands conquered the European market and continue to display constant improvement in quality. Professional knowledge and establishment of central selling apparatus that help solving logistic problems generated increasing demand for Israeli produce - characterized in the recent years by the development of new fruit, vegetable and flower species. Its geographic location, unique weather conditions and technological developments enabled Israel to export produce of maximal quality and freshness throughout the year, especially during the months when growers from other countries could not supply the demand. In the recent years Israeli growers spread into new markets in Eastern Europe and Asia, and are currently looking for additional 'pastures' with the goal of expanding their export boundaries. This year these growers are joined by colleagues from all over the world, accompanied by buyers, network managers, wholesalers and exporters from the three continents constituting the fresh produce world of trade of the forthcoming future.
The major change underwent by fresh agricultural produce is the transition from fresh fruits and vegetables able to endure the intercontinental shipments and characterized by longer shelf-live to the search for healthier and tastier products.
The pomegranate, symbol of health, was chosen as the official symbol of the 5rd international VFF Exhibition. It is increasingly clear to the major players of the global trade that dealing with healthier products is not some FAD, but rather a central topic that would dominate the market for many years to come. Only those growers and traders able to match the demand for healthier products would survive the consumer's test in the long run. Organic agriculture and preservation of green environment are not some exclusive privilege and the recent VFF exhibitions stressed the increasing demand for these products across all the three continents.
The 5rd annual VFF exhibition in Israel is a summit of the world's leading players intended to expand the existing marketing horizons and conquer new and fascinating destinations worldwide. Thousands of visitors from all the marketing destination countries are expected to do businesses in Tel-Aviv. On the eve of 2012, and under the auspices of the exhibition's symbol - the pomegranate - characterized by fertility and success - the exhibition offers a major platform of fresh agriculture produce to those seeking to increase the fertility of their businesses.
Vegetables, Fruits, Flowers - VFF Summit
22nd Agro-Mashov Exhibition
Fairs & Conventions Center, Tel-Aviv, Israel, 29 February - 1 March 2012,
web :www.vff-mashov.net
e-mail: info@mashov.net
tel: +972-8-6273838
