The geographical location of Mashov Group's exhibitions – in the middle of three continents - Europe, Asia, and Africa - makes it an international magnet for companies to expose their products and services to international customers and traders, and for buyers to create new commercial contacts.
The central platform offered by the Mashov Group's exhibitions would bring together approximately twenty thousand guests from 50 different states.
Though Israel is a small country with limited natural resources, it stands out as one of the most competitive economies. The country’s market economy can be characterized as advanced technology based and global-oriented.